Search engines use the meta tags description of the document for indexing and ranking purpose. Some search engines also display the description entries underneath the links on the result pages. Make sure to write it i way that entices people to click on your link
- In the head section of your document, below the document title, insert another <meta> tag
- Add the name attribute to your meta tag and set it equal to description
<head>
<title></title>
<meta name="descrition">
</head>
- Press Spacebar and add the content attribute, which accepts your description
<head>
<title></title>
<meta name="descrition" content>
</head>
- Set the content attribute to equal a short piece of descriptive text
<head>
<title></title>
<meta name="descrition" content="Ray´s Guide to HTML - An introductory guide for the beginner" />
</head>
Don´t forget the forward slash at the end of meta tag
Note
What you enter for the name and content attributes defines something called property/value pair. The name attribute defines what the property is, and the content attribute defines the value of that property
tip
Search engines make use of meta tags, it is its descriptive text, combined with the text you place between your title tags, that potential site visitors see in their search result. The primary keywords for the document should be part of your description text. You don´t want to pack the description with keywords, or be heavy-handed with text that reads like a late night informercial. Remember that this text is for human consumption: There´s a reason why infomercial aren´t regarded positively as source of object information
