Ray´s Guide to HTML: Defining meta tag keywords

Documents head section often contains descriptive information bout the document, referred to as metadata. Using meta tag and its various attributes, you can define such document properties as the author, expiration date, document key words and descriptions. When search engine read your document they can use this information to index your page.

In the head section of your document, below title tag enter the <meta> tag

Add the name attribute to the <meta> tag and set it equal to keywords

Insert a space and add the content attribute

Set the content attribute equal to a comma-separated list of keywords pertinent to your
page´s subject matter

Make sure that the code is XHTML-compliant, placing a forward slash / between the
last entry in the tag and forward slach

Caution

If you repete yourself by using simalt keywords some search engines view this as spamming tactic
and may not rank your page low or not at all

tips

The object is not to supply every keyword you can think of but to tailr your keywords to the specific information contained in the document.
Work your keywords into your document titles and body text. The first word in your document title should be referenced early in your list of keywords, too, so you should not start a page title with the word "The". Any keyword in that appears in the text of your document shouldn´t be repeated more than seven times on that page.